I stay in touch with my people, past present and to come, with a monthly . There are 3 primary ways to get your name out there. This helps you get rid of any old contact information that is either incorrect or no longer in use. The name of the game is Listing E-Alerts. Heres one of our best scripts/real estate email templates for Listing E-Alerts. That's a good letter! This also warms up your SOI for your phone call. You may also want to include a gift card to the local coffee shop or other gift. When he and his team finally took his coachs advice to expand their SOI (which at the time consisted of just 279 names), their business jumped from $0-$90 million in just 4 years. Or, you can ask yourself, why would anyone in my SOI want to hire me as their Realtor? For example, you may want to host a simple summertime cookout. I dont have any influence! I know thats what I thought the first time I heard it. Add your signature and contact information including your location. People in your sphere include your friends, family, former clients, and their second-order contacts. It is important for you to stay connected with your real estate clients. My reader enjoyed a tremendous response to the letter, got a few (unsolicited) glowing testimonials to use in her marketing and may even have a few new clients to show for her efforts. Let us help you. Wonderful idea Jennifer and a wonderful post, and some great comments! The 12 Best Real Estate Prospecting Letter Templates for 2023 Date. Build and Maintain Your, Read More 25 Tips To Create The Ultimate Real Estate Listing PresentationContinue, Starting a real estate business from scratch can be a daunting task. I think I would prefer that over an e-mail. Its expected in business. 4. Real Estate Letter, New Year Letter, Seller Prospecting Letter, Real Estate Templates, Real Estate Marketing, Realtor Letter, Farming Letter ElevatedAgent (1,531) $5.00 Textable Christmas Card, Real Estate Client Holiday Card, Digital Holiday Card, Real Estate Marketing, Winter Card | INSTANT CANVA DOWNLOAD AgentsAssemble (482) $4.00 All you need to do is say, Hey! This is the foundation of reviving your database and re-engaging your people. As a real estate professional, you have a lot of connections and vendors you know and trust. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Gratitude is the best way to get more of what you want. This is a great way for you to expand beyond your sphere of influence, as many people are going to bring their family members and friends. If people are always seeing you on Facebook, Instagram, etc., youll likely be the first one they think of when they, or anyone they know, is ready to buy or sell. New agent client building - A letter of introduction can be used as part of your first client-building marketing campaign. By properly using Listing E-Alerts, along with these real estate email templates, you will have an easy channel of communication with your SOI. You can get his full briefing in this video. Your thoughts? For example, a home value estimate is one of real estate's most common lead generation tools. Another excellent post. Your past clients may have questions about their equity, or are thinking about getting cash out of investment properties. I like to use Mailbox Power for sending birthday and anniversary gifts to my sphere of influence. (True Story)Order Your Here! A reminder to winterize their sprinkler system or change smoke detector batteries? Set aside one or two days a month to attend a local community or charity event. Image courtesy of sscreations at FreeDigitalPhotos.net, This post first appeared at https://copybymarte.com/your-first-real-estate-prospecting-letter/, Custom Web Copy.Agent Bios.E-mail Campaigns Community Pages.Postcards.Custom Prospecting Letters Articles.Blog Posts.Print Ads. You make an impression and brand yourself into their head. As with all real estate letters, do NOT begin your message with the word "I." Instead, make it about the reader. I agree that everyone loves to work with a winner, and this letter goes one step beyond by thanking them for their part in your success. When it comes down to it, an SOI is just a group of people you know personally. RELATED BLOGSNewsletters - Turning Cheese into SOUL(Part 1)Newsletters - Turning Cheese into SOUL (Part 2)Newsletters - the Difference Between "Meaningful" and "Interesting". I think either way would be fine - whatever feels right to you. 9 Real Estate Prospecting Letter Templates for Lead Outreach Every year, the National Association of produces a survey of home buyers and home sellers. There are so many things to consider, from finding the right properties to invest in, to building a strong team and marketing your services. emails to my SOI.. just can't do it. Make sure your Pinterest account includes your SOI contacts by inviting your Facebook friends to connect on Pinterest. Im kicking off an email newsletter with home and garden how tos (and maybe a few insider tips on the market) and Id love to get an expert like you on my list. This letter will be particularly appealing for potential clients who don't already have a go-to agent for their questions. Play P151 Marketing Mastermind 01 - Marketing vs Branding Song by from the English album Get Sellers Calling You: Best real estate agent podcast for geographic farming, real estate lead generation, real estate marketing ideas, prime seller leads, how to generate real estate leads, real estate referrals, and real estate branding - season - 1. Copy all of it into one Excel spreadsheet. SOI. Thats what marketing is supposed to do it helps sort out who is interested and who isnt. Take this epic SOI marketing story (again from Justin Seeby). Theres short-term business and there is this big long-term business potential. Out of 30+ agents in my office, I was one of only 9 to receive this honor! Today we are going to talk about a tool that is one of the best ways of growing your SOI database by bringing people you dont know into your SOI, and also one of the best tools for organically contacting your SOI. And yes, for years they have been. Pro Tip for Instagram: Switch to the Instagram Business Profile and use the free analytics to pinpoint the posts your followers love, and post more of that. Yes, it is true that most people use the internet when they are looking for products and services that they require. After youve sent a few value-packed emails, drop in and ask for that referral. You Are Truly "Above The Crowd!". YAY-ME? This traditional use of the Listing E-Alert tool is a great value add to your clients. Hot Seat Friday - Krista Answers Real Estate Questions Submitted by You In contrast to customer acquisition and individual sales, relationship marketing aims to build resilient connections between the customer and the brand, according to Neil Patel. You may have several lists of contacts lying around maybe you have an email newsletter list, a contact list in your phone, and your CRM database. But a good rule of thumb when youre first getting started with contacting your SOI is to list your contacts according to how you know the person. Its really simple. All that I need from you is to verify that I have the correct home address and email address for you. This is a great way for you to take advantage of new opportunities that you may have otherwise overlooked. Monitor performance of your real estate newsletter; 6 elements of a good real estate email newsletter; Free real estate newsletter templates; Real estate newsletters, whether print or electronic, can be an effective marketing tool for keeping your name top of mind with your past and current clients, your sphere of influence and your prospects. Focus on the social media sites where most of your SOI connections are, and the ones you already love and use regularly. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); KYLE HANDY 2021 | ALL RIGHTS RESERVED | INFORMATION ABOUT BROKERAGE SERVICES | CONSUMER PROTECTION NOTICE | PRIVACY POLICY, 25 Tips To Create The Ultimate Real Estate Listing Presentation, What I Would Do If I Started My Real Estate Business Over Again, The Four Core Lead Sources Top Real Estate Agents Are Using In 2023, How Email Marketing Changed My Real Estate Business Forever (DO THIS), 7 Expert Strategies To Find And Close FSBO Leads Today, The 6 Best Real Estate Companies To Work For (And Why) In 2023. "It's an honor being nominated" - last year when I was among Inman's 100 Most Influential. For many, leads are drying up a bit, so you may be feeling a little stuck. They better like it, or you're going to get blocked! 240-408-4002 contact@homeactions.net Once that done, we can move on to what kind of value we can provide our SOI with to continue to keep in touch and keep them engaged. Ill tell you the most effective way to reach out to your SOI is probably the least sexy way. Its a minimum level of customer service to check in with your past clients and make sure theyre okay, especially right now. When you decide on a CRM, make sure it has the customizable Listing E-Alert capability. Pro Tip for LinkedIn: Try posting one LinkedIn article a week on a broad real estate topic that will be helpful for the majority of your contacts. Constant Contact and Emma are two good examples. Oops! They build their spheres of influence through charity and service rather than passing out business cards.. And if youre still hesitating to reach for the phone, consider this: In our post-2020 world, the real-time, personal connection available by phone may be preferred over the convenience of email.. However, we dont ever suggest that you use these lead generation tactics in lieu of reaching out to your SOI on a regular basis via a smart contact plan. Excellent blog and I'm going to share it with some new agents in my office! You can use this helpful script as you talk to seller leads, and you can also use it for emails, mailers, texts, and social media direct messages. Now, you can take these contacts and add them to a custom list within Facebook and run targeted ads to these people. Its Brian Icenhower. Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . Love your ideas and thanks for the inspiration. When they got the postcard, they called me. If theres one SOI pro tip that bears repeating, its this: Never assume. I just received the Top Producer award for my Brokerage's midtown branch for 2010 production - it was a total surprise at our February awards banquet. See if there is anyone who should be receiving marketing pieces as a part of your tip of a marketing plan. Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! As with follow ups, consistency is the name of the game on social media. Real Estate Introduction Letter To Friends! | Amazing Prospecting and And theres no good reason to leave that kind of money on the table. You need an easy, agile system for following up so that you can make sure your sphere is always well-cultivated and generating new leads for your business. If you use your agent website for your Listing E-Alerts, you can use. (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! I was just checking in with you to see how youre doing. Sending out a regular newsletter with helpful tips on how to make simple upgrades to the home, news from the local market, etc. You may be hesitant to call them because you havent called them in so long. Thanks for all the comments! Still not sure how to write it? Or, you may want to rent out a special menu for the evening. Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this. You at least need to take the time and make real estate letters personal. Realtor Sphere of Influence Scripts to Contact Your Database Sample Influence Letter. At its best, marketing to your SOI helps you establish yourself both online and offline as THE local realty expert. You say, hey, shame on me, because I should have reached out to you sooner. PDF Real Estate Agent Sample Marketing Letter Nsw ; Full PDF But you do need to step up and own your role as a Realtor which also happens to be the best possible thing you can do for your real estate business. Real estate prospecting lettersletters agents send to buyers, FSBO, FRBO and Expired listing homeownersare still one of the best ways to generate leads in 2022. And if you use it right, you can rapidly accelerate your real estate business into the high seven- and eight-figures. (One of my recent clients almost got badly burned by an inflated zestimate!). Why not get deep once in a while? When you target through every channel like this, you are in your SOIs brain. And thats important because not everyone in your sphere will be ready to buy or sell their home, or even make a referral when you contact them. A simple email newsletter is an easy marketing tool that may help you decide who to call first if your SOI list is sizable. Great blog and example. Anyway, agents ask me all the time what they should write about that will inspire their SOI's to remember them FONDLY. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. But I'm now very curious to know who this "mysterious other" is that you keep mentioning. It is also important for you to diversify your outlets. In real estate, you have to develop a strong relationship with the buyer or seller. The next question what do you say to them? Pro Tip: NEVER write anybody off. Real Estate Sphere of Influence Tips: How to Get Listings - Authorify Come up with a meaningful message, and hit your database with a postcard mailer. Ask them how the yard is working out. Once you're under Audiences, you can edit "Audience Details" to suit your preferences, narrowing items such as age, location, and even interests. Its our nature to judge one another and decide how much trust to afford each and every other human we meet. How to Create a Real Estate Sphere of Influence List Then, you need to make sure that you pay special attention to your ideal client. And this one from the Graham Seeby Group is an excellent example. Almost every CRM has a Listing E-Alert tool now. Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Social Media for Real Estate Agents: Building Your SOI, Facebook for Realtors: Friends Lists and the 10-10-5 Plan. Script #1 - Recent Clients & Professional Connections, I hope all is well! Find FL real estate agents Now that you know you DO have a sphere of influence, lets take a look at whos in it. Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte.
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