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Net profit also significantly increased by 60.8 % comparing to last year which is a healthy figure and mainly a result of improved total revenue figure and can result in any future investments in order to generate more profits. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. 5. Initially it used Boeing 737 aircraft exclusively, but in October 2002 it ordered 120 Airbus A319 aircraft, plus 120 options. This essay sample on Easy Jet Case Study provides all necessary basic info on this matter, including the most common "for and against" arguments. Starting from this awareness easyjet become one of Europes first low cost airlines by adopting : The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium Easyjet has benefits from low price just . Good Essays. They are widely known with their, Premium Airline Business model, EasyJet is originally discovered by a Greek named Sir Stelios - Loannou in 1995. Ryanair, report is based on EasyJet founded in 1995 by Stelios Haji-Ioannou. and therefore a decline in fuel prices mean an opportunity to earn big profit margin (Flattou et al 2015). This is particularly shared among young travellers and several business travellers. The group will thus comprise three airlines, EasyJet UK, EasyJet Europe, and EasyJet Switzerland, all of which are owned by EasyJet plc, which is itself EU owned and controlled, listed on the London Stock Exchange, and based in the UK. Key aviation stakeholders discuss COVID-19 impact and recovery Other impacts 10 INTRODUCTION vii Within a year, over 50% of bookings were made using the website; by April 2004, the figure had reportedly jumped to 98%. ( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium All three of the hub's main airlines Wizz Air, Ryanair and easyJet also scrapped flights in and out of the . The UK alone is a 13bn market and has grown by 6% annually," according to a company spokesperson. Since its launch the site had taken more than 800000 bookings by March 2000. EasyJet undertook intensive research of a United States owned low-cost airline Southwest Airline. Total revenue ( million) 2,362.8 1,797.2 31.5%. Southwest Airlines. Finally we apply these experiences to our job in the future. Its pilot training scheme was the subject of another ITV television series, easyJet: Inside the Cockpit, which premiered in August 2017. [28], Originally, much like Southwest, EasyJet did not allocate seats passengers took any available seats, with the option to pay for "Speedy Boarding", which allowed them to be first onto the aircraft. EasyJet - Wikipedia 2.2.4. Internal stakeholders are, as the name suggests, stakeholders that exist inside a business. [11][31][32][33][34], In June 2011, the airline opened its eleventh British base at London Southend Airport, offering flights to Alicante, Amsterdam, Barcelona, Belfast, Faro, Mlaga, Jersey, Palma de Mallorca and Ibiza. They contracted to buy 12 brand new 737s from Boeing in 1997. At the time, EasyJet stated that it intended to introduce electric aircraft into revenue service within 10 years. [60][61] Speaking at the time, EasyJet chief executive Andy Harrison commented that: "We have not developed a new concept. Some examples of key stakeholders are creditors directors employees government (and its agencies) owners (shareholders) suppliers unions and the community from which the business draws its resources. 3.1.5 Credit terms 5 Pricing Maintaining high customer satisfaction ( low prices and high quality can be pursued together) [22], On 5 November 2000, EasyJet was floated on the London Stock Exchange. The cookie is used to store the user consent for the cookies in the category "Analytics". [18] While studying various business models in the industry, Stelios took a significant interest in the American operator Southwest Airlines, which had successfully adopted the practice of price elasticity to be competitive with traditionally cheaper buses and attract customers that wouldn't normally have considered air travel. PDF The Impacts of COVID-19 on Stakeholder Engagement for the SDGs Its main strength resides in the fact that it flies to more primary airports on the top 100 European routes than any other carrier. easyJet EasyJet shareholders put it on the red list on Thursday morning after the airline announced it had landed itself a post-pandemic war chest, with a plan to raise 1.2bn in a rights issue.This knocked a tenth off its share price on Thursday morning. Business Model Analysis Born on 14th February 1967, in Athens, Greece, his father was a self-made Greek-Cypriot shipping magnate. Marketing EasyJet Marketing and Management in the Airline Industry Case Study Analysis discusses that This is a competitive world, mainly, for business as it has to face competition from its rival in its market industry while giving stiff competition to others. Better Essays. 3 Marketing Mix (7Ps) 4 A stakeholder is someone who holds and interest in the company. Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. A stakeholder is a person group or organization that has interest or concern in an organization. [122][123], On 28 June 2007, the airline expanded its relationship with Hotelopia by launching EasyJetHolidays, which offers Travel Trust Association protected package holidays made up of EasyJet flights and Hotelopia accommodation products. With Nike being a huge, Premium The strengths weaknesses opportunities and threats known as SWOT analysis will also be illustrated along with the external environment better known as PEST analysis which consists of the political environmental social/cultural and technology factors of easyJet. but lacking of traditional service. This was the first codeshare agreement for EasyJet; it was terminated when Transaero Airlines ceased to operate in October 2015. Identify the key stakeholders for EasyJet. - essayZeus must follow the employee/labor health and safety laws as some countries have strict regulations to ensure labor safety. [51], Since the start of the COVID-19 pandemic until August 2020, EasyJet raised over 2.4 billion in new finance. The Airline markets success or future lies through marketing because this sector is in competition with other modes of transportation such as bus high-speed train. Since 2012, all passengers are allocated numbered seats before boarding commences, as it was found that this does not slow down boarding times and could earn more revenue than Speedy Boarding. Airline, Haji-loannou has founded the EasyJet Airline Company Limited in 1995. [35], In July 2017, EasyJet announced it would open a new European headquarters in Austria to enable it to operate after Brexit. Easyjet Plc PESTEL / PEST & Environment Analysis [Strategy] Its strategy of success entails focusing on the economical strategy. By September 2000 85% of total, Premium British Airways Letter to shareholders from the Chairman of easyJet plc [111] Internet bookings were priced cheaper than booking by telephone to reflect the reduced call centre costs; as a further means of encouraging the use of the website, aircraft were repainted with the web address. EasyJet expects a one-off cost of around 10 million over two years with up to 5 million incurred in the 2017 financial year. What we do - easyJet plc Stansted, Southend, as well as Newcastle from the end of August due to low levels of air travel demand as a result of the COVID-19 pandemic. INTRODUCTION Low-cost carrier, MATCH TO EVVIRONMENT & DEVELOPMENTS In April 1998 EasyJet went online. The figures used were not based on emissions produced by an EasyJet aircraft or emissions produced by the airline overall as the advertisement implied, and ASA declared that the airline had broken advertising rules. March 3, 2023. Employees - they want to be . This report will consist of an analysis of EasyJet's macro and micro marketing environment. [22], In December 1997, one of EasyJet's design and advertising agencies suggested to Stelios Haji-Ioannou that he should consider trialling a website for direct bookings. Internal stakeholders are people who are on the inside of the business that already serve the organisation these include staff managers board members etc. A press release issued by KCC, and copied to the Ghana News Agency, in Accra, said the . Collect and evaluate economic factors which might influence EasyJet general business environment. In 2006, the airline did not always refund tickets in a timely fashion. It was claimed to possess improved fuel efficiency over contemporary airliners. Airline, INTRODUCTIONS EasyJet has increased the amount of modern aircraft to Strengths EasyJet has established a brand reputation for being the most economical airline in Europe. [116] Onboard sales are an important part of the airline's ancillary revenue; gifts such as fragrances, cosmetics, gadgets as well as duty free cigarettes, rolling tobacco and a large selection of spirits. EasyJet UK staff would continue to be based in Luton. Airline, Britain S0263-2373(98)00059-0 0263-2373/99 $19.00 0.00 But opting out of some of these cookies may affect your browsing experience. The group, along with associate companies EasyJet UK, EasyJet Europe and EasyJet Switzerland, operates 308 aircraft. [44], EasyJet, like Ryanair, uses a business model pioneered by Southwest Airlines. [22][100] Since then, all orders have been from the Airbus A320 family, and the Boeings have been phased out. [95], EasyJet plc. Its original advertising consisted of little more than the airline's telephone booking number painted in bright orange on the side of its aircraft. Low-cost carrier, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. Easyjet is one of the FTSE250 companies and 3rd largest airlines ranked among 10 IATA listed airlines in terms of passengers carried [Ref.11, 12, FTSE, IATA (2010)]. Political and Legal impacts 5 Easyjet SWOT Analysis | Easyjet & Ryanair Stakeholders can affect or be affected by the organizations actions objectives and policies. The primary driver of the cost is the re-registering of aircraft in an EU AOC jurisdiction. The organization can be of any kind meant to realize certain goals by the society. [63] The propulsion system is said to comprise a series of eight electrically driven ducted fans that are buried in the wings, which are powered by numerous battery packs distributed underneath the cabin floor; it is claimed to possess a range of roughly 335 miles, suitable for about one-fifth of EasyJet's current city routes, and facilitate zero-emission flights, as well as being 50% quieter and 10% less expensive to operate than conventional jet airliners. [53] It also announced its first annual loss during the 25 year history of the company. Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. What Stakeholders Want From Easyjet 2022-11-21. Describe the product; you need to cover all the elements (core benefit actual product and augmented product) Its people management strategy has contributed to customer loyalty which is another great strength of easyJet (easyJet, 2022). [26] By 2015, the company was flying routes to more than 130 destinations in 31 countries, operated 26 bases centred around Europe, and had a total of 10,000 employees. This cookie is set by GDPR Cookie Consent plugin. A person group or organization that has interest or concern in an organization. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. 3.1.1 Price List 4 [80], On 27 August 2020, the airline was sued by a woman over discriminatory concerns. Future expansion 12 You'll get a detailed solution from a subject matter expert that helps you learn core concepts. Low-cost carrier Low-cost carrier Stakeholder analysis Competition (2020) call for research investigating how specific stakeholders get unvalued during the pandemic. [117], The airline had previously provided in-flight entertainment (IFE) in some aircraft, such as the ex-GB Airways fleet, using drop-down screens on some Airbus aircraft; by 2018, all use of IFE had been discontinued. It currently uses the slogan "This is Generation easyJet". Stakeholder, Stakeholder Expectations Modern aircraft fleet with unparalleled network. 342. But stakeholders can also be employees, bondholders, customers, suppliers and vendors. This will secure the flying rights of the 30% of EasyJet's network that remains wholly within and between EU states, excluding the UK. [83], EasyJet announced that the transition would result in no job losses in the UK, as the staff to be employed by EasyJet Europe are already based in the EU27. . This stability is a significant advantage for the growth of Easyjet This cookie is set by GDPR Cookie Consent plugin. About easyJet. who are the stakeholders of easyjet - mail.dynamictyping.dev Efficiency-driven operational model ( tutto quello che c e scritto sotto) It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium Technological impacts 8 5 Recommendations Guided by analysis of survey results, the report offers some key recommendations on areas for future work: Develop capacity-building and learning activities to support meaningful and inclusive stakeholder engagement, especially online engagement. How does EasyJet create value for the customer? Brand management, Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. History of the Internet, look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline along with the marketing strategy and brand strategy used and implemented by the low-budget airline. [21], Until October 1997, all of EasyJet's aircraft were operated by GB Airways, and subsequently by Monarch Airlines and Air Foyle, as EasyJet had not yet received its Air Operator's Certificate. Working in partnership with other stakeholders across the broader Commercial team and other departments to bring together a more holistic approach to Trading and Revenue Management. [68][69] The airline describes this as an "interim" measure whilst the next generation of aircraft propulsion is developed. An aerial view of SEN. In order to see how Easyjet performs in the three financial years from 2006 to 2008 following objectives have been set. The vote confirmed a tentative order with the Toulouse plane maker, with Airbus announcing the firm order shortly afterward. Organization, Stakeholders Analysis of financial and business performance of Easyjet PLC Easyjet stakeholders Rating: 9,5/10 1687 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest and most successful budget . With number 1 and 2 market share positions in key airports across Europe this year EasyJet have been voted one, Premium Strategic management, EASYJET They contracted to buy 12 brand new 737s from Boeing in 1997. Lorem ipsum dolor sit amet, consectetur. and First choice brand and increasing customer loyalty. 1.4 Research objectives. 64 EasyJet Topic Ideas to Write about & Essay Samples | IvyPanda Airlines which fail to comply with strict, Premium EasyJets Business Model Analysis Premium This Case Study details the rapid growth of easyJet which started operations in November 1995 from London's . Premium 3.1.3 Discounts 4 Groups / individuals that are affected by and/or have an interest in the operations and objectives of the business Emissions trading The new airline is headquartered in Vienna and will allow EasyJet to continue operating flights across and within European countries after the UK leaves the EU. Easyjet was able to offset half the impact of higher fuel cost and deliver pre-tax profits of 123m. access_time21 junio, 2022. person. These are Flexi Fare, EasyJet Plus and a new frequent traveller loyalty programme called Flight Club. Easyjet also managed to lower its underlying pre-tax loss increasing its cash-flow by million to million Upon launch, it employed just 70 people; the company is based at London Luton Airport, which was traditionally used only by charter flights. [112], The airline's main fleet, comprising Airbus A319, A320/A320neo and A321neo aircraft, carry up to 156, 180/186 and 235 passengers respectively, depending on layout. However their expectations are plenty. Provide an explanation for each stakeholder position and identify the potential strategic implications. Secondly we will do the SWOT analysis and find out the reasons for EasyJets success by making marketing mix. [29] This acquisition was valued at 103.5million, and was used by the airline to expand its operations at Gatwick,[30] and to establish a base at Manchester Airport. 1. Executive Summary 1 Stakeholder analysis, Stakeholder Relationships Customer service easyJet holidays was . EasyJet Plc SWOT & PESTLE Analysis | SWOT & PESTLE [106][107], EasyJet has previously operated the following aircraft:[108], Initially, booking was by telephone only; as a means of promoting this, all of the airline's aircraft were painted with the booking telephone number.